User story - Pinnacle Advisory

Challenge

Dealing with late payments can be a nightmare for small businesses and accounting firms are no exception to the rule. They are constantly chasing payments and trying to get paid on time. Traditional payment methods lack functionality and convenience when it comes to invoice payments. 

"Collecting payments from invoices is our main challenge. The client sees the invoice and then they leave it to pay it later when they have time to log on to their online banking. This is simply forgotten until we send reminders again and the cycle starts over. We may end up sending several reminders! Chasing for payment is an added admin burden and it is time we could spend better elsewhere. "

Giving clients a convenient way to pay online increases the chances of being paid immediately, rather than waiting for them to make a manual bank transfer. Finding the right payment solution to get paid faster can be a game-changer for any company.  

Solution

Pinnacle Advisory chose Crezco because of its account-to-account payment solution. Crezco provides an instant checkout solution for their clients by automatically adding payment links directly to Pinnacle’s invoices. It also reconciles all those invoices as "paid" when the client has paid through the link and the payment has been received. 

"For us Crezco has solved the problem! It allows collection of payments easily and instantly, while reconciling them within our accounting software QuickBooks. It saves time in administration. Crezco automatically adds a payment checkout link directly to the invoices. Customers click on the link and pay directly from their bank account to our bank account. My personal favourite is when I receive an email from Crezco telling me I’ve been paid, which invoice and amount. This notification is also instant."

Pinnacle Advisory receive real-time notifications to let them know when a payment has been received, ensuring they can keep an eye on their cash flow. Using an instant payment solution that works directly within accounting software like QuickBooks enables the reconciliation to be done automatically and seamlessly.  

Customers do not need to share debit card details online or create an account with Crezco, instead they are securely redirected to their bank account to authenticate payments. Crezco’s account-to-account payments also come with an advanced fraud protection system protecting payers from invoice fraud and payees from chargebacks. 

Results

Because Crezco payments are instant and free, it was an easy decision for Pinnacle Advisory to use it. They can now collect payments instantly and reconcile them with ease, improving their cash flow in the same time. Crezco has not only benefited Pinnacle Advisory but they’ve also introduced Crezco to their clients, providing further value-add by identifying the best payment solution for UK businesses to collect instant payments. 

"Feedback from clients has been they love that they can just pay instantly without having to login separately and copy our details across. We have seen an increase in the speed of our invoices being paid and reduction in chasing! The free single payment option is the best option for us and we will continue to use it!"

With this partnership, Pinnacle Advisory joins thousands of companies using Crezco today to simplify, accelerate and secure their payment processes for free. Card payments and manual bank transfers are not the only options anymore.  

Next steps

Pinnacle Advisory will continue to use Crezco and to recommend our suite of products. By recommending good software to their clients, they position themselves in a greatly-needed  advisor role for small businesses, giving them the guidance to reach their full potential. 

"We will continue to use the single payment option as well as recommending it to our clients who struggle to get paid on time. The new features, international payments and accounts payable being released, will also be recommended to our clients."