User story - Apart of Me

"Crezco gives us the ability to accept zero fee one-off donations, via the secure and well-accepted Open Banking rails. They are also able to collect Gift Aid in the UK which means we can claim back an additional 25p for every £1 donated by UK tax payers."

Ben

Co-founder, Apart of Me

Apart of Me User Story

Company intro

Apart of Me is a charity dedicated to supporting bereaved young people and their families. They’re on a mission to empower young people from all over the world who have been affected by grief and show them that there is light after a loss. Apart of Me work in partnership with some of the major grief and end-of-life charities in the UK, as well as health experts and psychologists from all over the world. Collaborating and connecting with other organisations, communities and individuals, helps Apart of Me to reach the young people whose futures depend on them. At the core of what Apart of Me do is their multi-award-winning therapeutic mobile app, which was co-created by experts in child psychology and young people who have experienced grief.

Key benefits

  • Increased donations
  • Collect Gift Aid
  • Fraud protection

5000+customers are using Crezco

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Challenge

As a non-profit, it can be difficult to easily accept and track donations. Donators shouldn't have any difficulty in donating and charities shouldn't pay insane fees just to accept payments more conveniently online.

"Donation fees can be really high for charities. There are a lot of software-as-a-service platforms but the majority charge donation processing fees on top of whatever the underlying credit card processor charges. Donors are understandably sensitive about this and the overall financial burden can really add up."

Credit cards are probably the simplest payment solution due to consumer awareness, but card fees are so expensive and larger corporate donors will tend to avoid card donations.

"Card fees are often particularly off putting to larger corporate donors who prefer to avoid card donations entirely where possible."

Apart of Me needed a cost-efficient and simple way to accept and track donations while still being able to cover due diligence on donators.

Solution

Apart of Me chose Crezco for its account-to-account payment solution. They can collect donations instantly for free via a payment link or a QR code. They can even configure the amount or let the donator chose how much to give.

"Crezco gives us the ability to accept zero fee one-off donations, via the secure and well-accepted Open Banking rails. They are also able to collect Gift Aid in the UK which means we can claim back an additional 25p for every £1 donated by UK tax payers."

By leveraging open banking, Crezco provides free, instant and frictionless payments securely. The donator simply needs to log into his bank account and accept the donation. There is no card involved nor manual bank transfer that could lead to a wrong account. Crezco also protect Apart of Me and all charities from money laundering thanks to its advance fraud protection system.

Results

Crezco helped Apart of Me to collect more donations and to save costs on card payment fees. It also results in an easiest way to collect Gift Aid and to reconcile payments.

It's still early days but we've had a lot of positive feedback from donors. It's been really helpful to quickly share payment links and QR codes wherever we talk about our activities, from social media to live presentations.

With this partnership, Apart of Me joins thousands of companies and dozens of charities using Crezco to collect donations easily and instantly.

Next steps

Over the next year, Apart of Me wants to support 100,000 grieving young people in the UK and abroad and create a Self-Compassion feature within the Apart of Me app to enable young people to build habits of compassion and reduce the risk of them developing complicated grief.

Their long-term aim is to significantly reduce the chances of young people developing complicated grief and prevent serious, long-lasting mental health problems and destructive behaviour.

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